13 SOHO Welcome to SOHO Living
Quality without Compromise.
Founded in 2016, SOHO Living is a leading medium-density builder under Mirrastone, Victoria’s number one builder, specialising in townhomes and detached housing designed for modern living. What began as a challenger brand has grown into Victoria’s #1 semi-detached home builder, recognised for bold facades, considered design and community-focused developments, with over 10 years of experience delivering homes for Victorians.
We are not an add-on to the market — we were built for it. By purchasing, developing and building our own projects, we maintain greater design control, improved affordability and more efficient delivery, ensuring a seamless end-to-end experience.
From smart investment opportunities to fully turnkey family homes, SOHO Living reflects what today’s buyers expect: design-led homes, value-driven outcomes and move-in ready living with quality without compromise.
Every home is built using trusted suppliers and quality materials to ensure lasting value and peace of mind – so you can move in and simply enjoy life.
With a passion for modern living, SOHO Living is rapidly growing as one of Victoria’s leading builders and developers. We believe homeownership should be accessible and rewarding, offering homes that perfectly balance style, functionality, and affordability.
Whether you’re starting your journey, downsizing for a simpler lifestyle, or securing a smart investment opportunity, SOHO Living offers a range of options to help you find the perfect home in the right location.
Our Directors
Under the leadership of some of the most prolific operators in Victorian property and construction, SOHO Living has fast become one of the best known residential builders and property developers in the Greater Melbourne region.
Our Directors: Mark Adams; Luke Adams; Nathan Jenkinson; Pas Garofalo and Charles Agius; are all seasoned property professionals, most with over 30 years of experience in the residential home builder and property development space.
Confidence that lasts a Lifetime
At SOHO Living, quality without compromise is built into everything we do — because true peace of mind comes from knowing your home is built to last. Backed by over 10 years of experience building for Victorians, we’re committed to delivering homes with enduring strength, thoughtful design and long-term value.
Your home is built to stand the test of time, which is why every SOHO Living home is backed by our Lifetime Structural Warranty*. This covers the structural integrity of your home — from the foundation through to the frame — for as long as you own it*, reinforcing our commitment to quality craftsmanship and construction excellence.
We understand that building a home is one of life’s biggest milestones. With the security of a lifetime warranty*, you can move forward with confidence, knowing you’re supported well beyond handover and the day you receive your keys.
This is more than a home. It’s a long-term investment in your future — designed for modern living, built with certainty, and supported every step of the way.
SOHO Built
SOHO Built is a construction partner for developers, institutional clients, and design-led projects across Victoria. Launched in 2024 under the Mirrastone, the brand focuses exclusively on building other people’s designs, from retirement villages and land lease communities to triple-storey dwellings and build-to-rent portfolios.
With over 1,000 builds already committed in its first year and 100+ live sites underway, SOHO Built is trusted for quality, timing, and follow-through. We’re not here to sell homes. We’re here to build them, on time, on budget, and on brief.
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Landarra
Built on the foundation of SOHO Living, Landarra represents a natural evolution of the business. For Landarra, development is about more than creating lots to sell. It is about delivering neighbourhoods that foster pride of place, individuality and long-term value for the people who live there. Through a structured approach to planning and delivery, Landarra aims to support stronger design integrity, more cohesive streetscapes and better-connected communities.
Current projects include Roselle in Springvale South, The Avenue in Maddingley, Coastal Vines in Ocean Grove, Belgrove in Drysdale and Kinsford in Deanside, with future opportunities continuing to expand across Melbourne and key regional markets.
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Aspect Residences, Keilor Downs
DCEEW Documentation
Developer Testimonials
Adrian Bronzoni, Marketing Manager VIC
Cedar Woods
Cedar Woods has an established, long-standing relationship with Soho, having collaborated on many townhome projects for our community developments.
The team at Soho are experts in their field and have an excellent understanding of the ever-changing property market; anticipating and delivering quality products that meet both the needs of the wider market and our mutual customers.
It is always a pleasure to work with the team at Soho. They are dependable partners who consistently deliver and assist our development and sales team to meet deadlines and achieve sales targets thanks to tailored and high-quality solutions.
Marlon Fernando, Sales Development Manager
Dennis Family Corporation
At Dennis Family, we have partnered successfully with SOHO Living in recent years in creating Medium Density sites across our Victorian residential development projects. On every occasion, the contemporary Townhouse products delivered by SOHO Living have surpassed our expectations and proven incredibly popular with our customers. SOHO Living is a recognised leader in the Medium Density space, offering innovative designs backed with the highest quality workmanship and exceptional sales and marketing support. Our relationship has been built on mutual trust. We know that we can rely on SOHO Living’s specialised knowledge and experience, and ability to stay in front of the latest trends. These are the strengths that have helped make SOHO Living a partner of choice, and we look forward to continuing our association long into the future.
Krystal Curtis
Frasers Property Australia
Soho Living is a trusted partner of Frasers Property, and we are proud to have jointly sold over 80 townhomes together over the past 3 years at The Grove, Mambourin, Five Farms and Berwick Waters communities. Customer experience and creating value for customers are front of mind for Soho Living. They are dedicated to delivering a well-designed, quality and affordable homes to customers, and their business processes ensure the purchasing process is simple and efficient for our clients. We look forward to continuing our strong partnership and delivering great townhomes in our Victorian communities.
Anthony Braunthal
Resi Ventures
“Nathan and the team at SOHO Living are consummate professionals whom we have had the pleasure of working with collaboratively for many years. Their knowledge and expertise in the medium density design and build space sets them apart, with their willingness to work with us in a flexible capacity to understand our needs and provide solutions that enhance and align with our residential developments. We regard them as a partner and look forward to continuing our relationship well into the future.”
Matthew Miller
AVID Property Group
“Avid has been working with SOHO for many years as one of our preferred builder partners. We have developed medium density sites on bookends in developments such as Carolina, Hillstowe & Bloomdale. These homes have all been excellent quality, competitively priced and the process of selling to our customers has been simple and efficient. SOHO have an excellent sales team that have worked well with Avid’s internal team, together ensuring that the customer is always at the forefront of any decision made. Communication is easy we appreciate that SOHO come from a position of a true partnership with any developer they work with.”
Redmond McNamara
National Pacific
SOHO are a great team to work with. The built form outcomes they achieve are industry leading and make a high-quality addition to our projects. More than just a builder partner, SOHO think like developers and appreciate the bigger picture. Their enthusiasm and ability to adapt make working together a smooth and enjoyable process.
Ken Munro
Dahua Australia
Dahua Australia has been working closely with SOHO on several of our signature projects . The SOHO team is extremely experienced in dealing with customers, Councils, professional consultants as well as the Dahua team. They provide an end-to-end service from project initiation through to post construction handover.
The SOHO product is innovative and provides fantastic value for money for first and second homeowners, investors and downsizers. We have several SOHO products currently in market across our Melbourne project portfolio.